Twin Cities Auto Show welcomes ‘Electric Room’

Great River Energy is title sponsor of the Electric Room at the 43rd annual Twin Cities Auto Show this March at the Minneapolis Convention Center.

Formerly known as the Green Room, the all-new Electric Room will feature the latest technology in electric and hybrid vehicles.

“The Twin Cities Auto Show strives to showcase the green technology available from franchised dealers. Our Electric Room meets that demand,” said Scott Lambert, executive vice president of the Greater Metropolitan Auto Dealers Association of Minnesota, producer of the Twin Cities Auto Show. “Electric vehicles (EVs) are not only exciting to drive but they provide lower overall impact on the environment. We are thrilled that EV owners will be onsite to help educate and answer questions about this emerging technology.”

Featured prominently at the event will be Revolt, a first-of-its-kind program that allows member-consumers to upgrade the electricity used to fuel their vehicles to wind energy at no additional cost.

“Through Revolt, we are dedicating wind energy to completely cover the electricity that a consumer uses to fuel an EV for the vehicle’s lifetime, which allows consumers to further support the use of renewable energy,” said David Ranallo, Great River Energy Revolt program manager. “We hope to engage with Twin Cities Auto Show attendees through our exhibit and build awareness with consumers around plug-in EVs.”

Event attendees who visit the Electric Room can expect to find the latest EVs – including the Porsche 918 Spyder, the most expensive vehicle at the Auto Show – on display as well as Drive Electric Minnesota representatives answering questions about charging stations throughout the Midwest and EV owners who will speak about their experiences.

This year’s Twin Cities Auto Show allows consumers to compare more than 525 vehicles from 37 foreign and domestic brands side-by-side without having to drive all over town, and actually get behind the wheel of them. There will be new models in each category, from compacts and family sedans to the latest in SUVs and luxury vehicles. Participants will also be able to hear about financing options and learn about on-board navigation and communication technology.

The weeklong event will include family-friendly activities, appearances from iHeart radio personalities and Minnesota Wild players, and also a ride-and-drive attraction where attendees can hit the streets of Minneapolis in cars from makers like Ford, BMW and Toyota.