Co-op communications professionals connect at national conference

Great River Energy shared its message of electrification with cooperatives across the nation at the 2019 CONNECT Conference, hosted by the National Rural Electric Cooperative Association (NRECA).

Communications Leader Daniel Becchetti presented about Great River Energy and its member-owner cooperatives’ efforts to spur the adoption of electric vehicles. Becchetti detailed the Revolt program, Plug Into MN charging network and electric school bus pilot project before taking questions during a panel discussion with the more than 100 attendees.

“Our members have a reputation for being progressive and pursuing new ideas,” Becchetti said. “Co-ops that see the potential benefits of electric vehicles are interested in learning more about what we’re doing in Minnesota.”

Member-owner cooperatives honored with awards

Four of Great River Energy member-owner cooperatives were recognized at the CONNECT conference by receiving Spotlight on Excellence Awards.

Lake Country Power received a silver award for “Best Digital Storytelling”; Federated Rural Electric Association and Brown County Rural Electric Association earned a gold award for “Best External News Publication”; and Stearns Electric Association received gold awards for “Best Digital Storytelling” and “Best Total Communication Program.”

“Electric cooperatives are being challenged to communicate to the people they serve more than ever before,” said Scott Peterson, senior vice president of communications for NRECA. “Printed news publications, social media and videos are all more important than ever to keep members updated on issues affecting the electric cooperatives and their members.”